drum (something) into one's head, to

drum (something) into one's head, to

To force an idea on someone by means of persistent repetition. This expression, used since the early nineteenth century, alludes to performing drumbeats over and over. John Stuart Mill used it in his Political Economy (1848): “This doctrine has been . . . tolerably effectively drummed into the public mind.”
See also: drum
The Dictionary of Clichés by Christine Ammer
See also:
  • chips are down, the
  • tree hugger
  • a back number
  • back number
  • tell (one) what (one) can do with (something)
  • tell someone what to do with something
  • tell what to do with
  • be as safe as houses
  • smoke the peace pipe (with someone)
  • What was (one) smoking?