General Motors for generations has been styling its gas guzzlers for
Joe Sixpack, abjuring the tastes of those elitists who've been favoring Prius or Lexus.
What does Joe Sixpack have on tap for biz?
"
Joe Sixpack uncovered the rampant short-cupping during Tuesday night's game against the Reds," the story went.
The column that became a franchise
From
Joe Sixpack to the PhD energy economists employed by governments and corporations, we tend to assume that we will burn fossil fuels until they're gone, and that the eventual transition will be painful and expensive.
Energy for a New Century
"Their primary customer is
Joe Sixpack. He is not technologically oriented.
'A better name': Curtis Mathes set to become uniView
Now you're dealing with people who are right for you, not
Joe Sixpack.
Reputation management: who needs an image?
MD: Too many editorial people conceive of their readership as
Joe Sixpack. I'd like to think people are a little smarter.
Ruby on the road
Throughout the press and punditland, this moniker reappeared in such headlines as NICE HAIRCUT, BUBBA and Pat Buchanan's comment that "Cristophe is not Bubba's barber," to dramatize the gap between Beverly Hills and Little Rock, Cristophe and
Joe Sixpack, the "before" Bill Clinton of Hope and the "after" Bill Clinton of Hollywood, the populist candidate and the pretentious, out-of-touch President.
Chameleon in the White House
And because those clients earned and had more than
Joe Sixpack, they needed financial vehicles that would let them grow, protect and pass on their wealth.
Reinventing insurance
Well, there's the tiresome matter of the people--what Dowd calls "the
Joe Sixpack constituency." Sure, it's useful to them to know that politicians' proposals for tax relief or health care or education always involve a healthy dose of calculation, absurdity, and melodrama.
The new writers' bloc: they've got attitude, humor, and an eye for detail. But could journalism's new stylists do more?
They can promise the moon, but
Joe Sixpack is not going to believe they can deliver the moon."
Boardroom view
Until the use of digital services has become as common as, say, the use of VCRs,
Joe Sixpack's willingness to help pay fiber's magnificent cost will be understandably restrained.
The great work
For the first time, DOS-based GUI applications have become credible, and perhaps even inevitable, to the average
Joe Sixpack user.
Windows 3.0: the first year
The dealer and distributor are on one level but
Joe Sixpack, the guy who wanders into your store, is the one they have to please.
Smith & Wesson: in-store promotions
I aim this generalization not at the oft-underrated
Joe Sixpack but at graduates of our finest universities.
Vietnam: a war on civilians
My wife and I both are from the group of people Palin referred to as "
Joe Sixpack" and "Soccer Mom." We were married young and had two great kids.
LETTERS IN THE EDITOR'S MAILBAG