The expanding social media adoption across the Asian countries has emerged as a profitable platform for the retailers to help them promote their product through digital marketing techniques including
influencer marketing and content marketing.
Global Influencer Marketing Platform Market to Reach $26.4 Billion by 2025
That's the amount marketers are expected to waste on fraudulent
influencer marketing this year, according to a July 2019 global study from cybersecurity company Cheq and the University of Baltimore.
Fighting Influencer Fraud: WHAT BRANDS DO TO AVOID A BILLION-DOLLAR HEADACHE
Whether hidden likes reaches the UAE or not, the days of justifying an
influencer marketing campaign based on the likes it generated are over.
What's not to like
"Marketers and communicators have played their part in this, by first starting to benchmark
influencers based on their follower number or engagement rate.
What price social media influence?
The Programme, which was first announced in October 2018 also aims to expand the professional knowledge of Arab social media
influencers and enable them to produce innovative and effective content in a rapidly changing environment.
Dubai to introduce first accredited programme for social media influencers
As a start, it will be offered to 100 active and aspiring social media
influencers based in the UAE, in successive cohorts of 20 each.
Dubai social media influencer diploma course to start on September 8
"CGI
influencers are always going to struggle to promote anything like food or travel, because they can't actually experience it," says Thomas Walters, founder of Billion Dollar Boy.
The rise of the CGI Instagram celebrity; Being human is no longer a prerequisite for being an Instagram star. CGI characters are gaining millions of followers as well as brand deals - can fmcg tap in?
I am one of Google Africa's top
influencers in Nigeria, and I have embarked on several trips across Africa with the Google team learning and sensitizing my followers to how best to use Google tools to make lives simpler.
Why I Am Writing A Book Of Poems
Brands are increasingly leaning towards
influencer marketing over traditional celebrity print and TV ads, thanks to the increased sense of authenticity consumers feel from
influencers.
Moroccan Ihssane Benalluch Among the Highest-Paid Influencers
Techlets CEO Ahsan Tahir said Pakistan's SME's are using
influencer marketing to reach 67 million Pakistanis having mobile broadband internet access.
System to boost online sales launched
Philo knew
influencers were going to be a big factor in acquiring new users, but as an analytics-focused company, it wanted to be sure it was getting the best bang for its buck.
Philo: Growing Influence With BEN
Publishers,
influencers and their content need to be manually identified, screened, and managed to ensure quality and brand safety.
How INCA addresses content marketing challenges in Philippines
Leveraging on GroupM's unmatched scale, INCA connects brands to the widest network of trusted publishers and
influencers to create and promote content in social channels and beyond to drive brand engagement across digital platforms.
Media advertising agency GroupM changes content marketing landscape with launch of INCA
for Instagram
influencers, celebrities, and brands.
Indian firm leaks data of 49m instagram influencers
INDIA, May 21 -- Data of millions of Instagram users have leaked online, which included personal information about Instagram
influencers, celebrities and brand accounts.
MUMBAI-BASED SOCIAL MARKETING MEDIA FIRM WAS REPORTEDLY LEAKING PERSONAL DATA OF MILLIONS OF INSTAGRAM INFLUENCERS