greatest thing since sliced bread

the greatest thing since sliced bread

A humorous and hyperbolic statement indicating one's belief that something is excellent, especially something new and innovative. These waterproof jeans are the greatest thing since sliced bread. I don't have to worry about getting soaked!
See also: bread, great, since, slice, thing
Farlex Dictionary of Idioms.

greatest thing since sliced bread

Also, best thing since sliced bread. An excellent new invention, as in Harry swears that this new program is the greatest thing since sliced bread. This phrase, used either straightforwardly or sarcastically, alludes to the convenience of buying bread that is already sliced. [Mid-1900s]
See also: bread, great, since, slice, thing
The American Heritage® Dictionary of Idioms by Christine Ammer.

greatest thing since sliced bread, the

A useful new invention. Originating in the mid-twentieth century, probably in the armed forces, this expression also can be used sarcastically; indeed, not everyone regards packaged presliced bread as a taste treat, although it is undoubtedly a convenience. In Britain it is also put as best thing since sliced bread. Rona Jaffe used the term in The Fame Game (1969): “You’re the greatest thing since sliced bread.” Numerous variants have arisen, such as the greatest thing since the hamburger, chewing gum, and indoor plumbing, but none became as common as sliced bread.
See also: great, since, slice, thing
The Dictionary of Clichés by Christine Ammer
See also:
  • (something) is the new (something)
  • a fast talker
  • (one) could use (something)
  • a horse of another
  • a horse of another color
  • a horse of another colour
  • a/the feel of (something)
  • (I) wouldn't (do something) if I were you
  • a slew of (something)
  • a straw will show which way the wind blows
References in periodicals archive
I don't think I'm the greatest thing since sliced bread. I think I'm alright.
"I had been telling the world for years this kid was going to be the greatest thing since sliced bread, and to be honest I didn't have a clue if I would be able to back it up.
'The greatest thing since sliced bread' is one of the most popular catchphrases from the 1940s onwards.
"The Magic Hat man was the greatest thing since sliced bread at the start of the season.
It's always a marvel to watch the American flag-waving civil servants and politicians claim that America is the greatest thing since sliced bread, but have so little faith in its judicial system.
Not even the greatest thing since sliced bread, never mind Magna Carta Paul Rainey, Formby Found my bag?
"If 85 percent of the voters in Eugene think (mandatory paid sick leave) is the greatest thing since sliced bread, then you are wasting your money," he said.
I am not convinced this is the greatest thing since sliced bread for several reasons.
Edward Poteat, president of Carthage Advisors says of the transaction, "RAD is the greatest thing since sliced bread.
Objections to the Games' cost quickly melted away when the medal count began to build, but that does not mean we should subsequently accept every set of figures presented to us by politicos claiming the Olympics were the greatest thing since sliced bread.
Living in the Bahamas with a fabulously wealthy Swedish supermodel who thinks I'm the greatest thing since sliced bread. Actually, I'd like to be doing that now.
"I'm not going to leap to its defence and say it was the greatest thing since sliced bread - it wasn't - but it was nowhere near as bad as people say."
I often joke Alan thinks he's the greatest thing since sliced bread and he joked he could beat me over 100 yards.
Commons' plain speaking might appal chief executive Neil Doncaster as he tries to convince potential sponsors the SPL is the greatest thing since sliced bread.