dogfood

dogfood

1. To use the product(s) one's company produces or develops as a means of demonstrating or validating its quality, capabilities, or superiority to other brands. Used primarily in reference to software industries, the phrase is thought to have originated with advertisements for Alpo dog food in the 1980s, in which actor Lorne Green promoted the product by pointing out that he fed it to his own dogs. The company sent out a memo to all of its employees telling them to dogfood their new operating system to demonstrate its speed and ease of use to the public. The company has a strict policy of dogfooding their website's own messenger system rather than traditional email, much to the consternation of some employees.
2. By extension, to use software one's company is developing—usually in its beta form—so as to test it for flaws and ensure its ease of use by end users before it is released. We didn't have time to dogfood the new operating system before its release, so I'm worried it may still have a lot of glitches that haven't been accounted for yet.

eat (one's) own dog food

1. To use the product(s) one's company produces or develops as a means of demonstrating or validating its quality, capabilities, or superiority to other brands. Used primarily in reference to software industries, the phrase is thought to have originated with advertisements for Alpo dog food in the 1980s, in which actor Lorne Green promoted the product by pointing out that he fed it to his own dogs. The company sent out a memo to all of its employees telling them to eat their own dog food to demonstrate their new operating system's speed and ease of use.
2. By extension, to use software one's company is developing—usually in its beta form—so as to test it for flaws and ensure its ease of use by end users before it is released. We didn't have time to eat our own dog food before the new operating system's release, so I'm worried it may still have a lot of glitches that haven't been accounted for yet.
See also: dog, eat, food, own
Farlex Dictionary of Idioms.
See also:
  • eat (one's) own dog food
  • shoot one's bolt, to
  • How bout them apples?
  • How 'bout them apples?
  • how do you like them apples
  • how do you like them apples?
  • (one's) day in court
  • (from) top to toe
  • the moral high ground
  • (one's) old man
References in periodicals archive
Dylan will eat anything from beef curries to ice cream but we try to keep him on a staple dogfood diet.
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``Well, I've had my moments and it was always a lark appearing on the small screen in The Knock,Pie in the Sky and the Professionals, the usual run of things actors do,'' he comments, although he might also have mentioned more serious theatre stuff such as King Lear, Moliere, Coriolanus, Richard III and Tamburlaine among a long list of credits.He's also chalked up a respectable tally of telly roles -Food For Ravens,Midsomer Murders, Sword of Honour, Pride and Prejudice and Dogfood Dan and the Camarthen Cowboy.
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FEED them cat or dogfood not bread and milk, which can kill.
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Check websites such as www.moneymagpie.com for the latest free offers - right now you can sign up for anything from free dogfood to a free day at the gym.
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Mind you, what makes a grumpy, former MP from a dogfood advert such an expert?
Rehab will finally nail my terrible habit
SOMERFIELD Pataks Indian cooking sauces 540g Price Reduction pounds 1.59-pounds 0.79; Heinz tinned tomato soup x 4 4 x 400g Price Reduction pounds 2.29-pounds 1.50; Winalot multipack Dogfood 6 x 390g Price Reduction pounds 2.65-pounds 1.95; Go Cat complete Catfood 950g Price Reduction pounds 2.05-pounds 1.45; Cillit Bang cleaning spray 75cl Price Reduction pounds 2.99-pounds 2.49; Somerfield chilled Indian ready meals 300g-450g Multisave pounds 2.49 Buy 2 for pounds 4; Whiskas pouches Catfood 12 x 100g Multisave pounds 2.95 Buy 2 for pounds 4.50; Bounty kitchen roll x 6 6s Price Reduction pounds 3.89- pounds 2.59; Pampers baby wipes 63s/72s Price Reduction pounds 2.59-pounds 1.29.
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Yuk - these smell like heated-up dogfood, which is certainly not what you want on Christmas Day.
FOOD;:THE GREAT XMAS TASTE TEST; What should be on your table this Christmas Day? The Celebs On Sunday team test the best - and worst - festive fare
It is fine to feed a dog fruit, as long as its main meal is a well- balanced dogfood.
Trude Mostue
Rudi can also do tricks, including taking a knife and fork out of his dogfood and washing them and then cleaning out his bowl.
WEEKEND: PET SOS: Little terrier acts as the ears for Petty
Dogfood, but also wolfs down her treats and dog biscuits.
HOME: Trude Mostue; WHETHER your cat's got flu or your puppy is chewing everything in its path, our TV vet has all the answers..
Oddly enough, he is not particularly fond of dogfood.
Pet of the week: Glen
The report by dogfood firm Iams found many unhappy and badly fed pets.
Dogs go for MOT
She doesn't like dogfood, but she loves human food.
Pet of the week: Phoebe
New Labour did not originally need an advertising campaign, like New Daz or New Pal dogfood.
Are we all being ad by Blair?; AS GOVERNMENT SPENDS pounds 142m TRYING TO SELL ITS POLICIES, PAUL ROUTLEDGE ASKS.
Apart from her dogfood, she enjoys most things, especially sausages and bacon.
Pet of the week: Skye; SKYE, a 15-month-old West Highland Terrier, lives with owner Miss Chris Kyle in Swindon, Wiltshire