click through

1. verb In an Internet browser, to navigate to a new page by clicking on a link. We've put links to all our sources at the bottom of the page, so you can click through if you want to do some more reading on the topic.

2. verb To navigate to a commercial website by clicking on an advertisement. Your ads need to be flashy enough to make users want to click through without being so gaudy that they ignore them.

3. noun The act of clicking on a link, especially an advertisement, to go to another page. Often hyphenated or spelled as a single word. We're trying to find ways of increasing our monthly click through.

4. noun The proportion of clicks on an online advertisement compared to how often it was viewed on a webpage. Often hyphenated or spelled as a single word. The new marketing director was able to increase their click-through by nearly 25 per cent.