breakfast of champions

breakfast of champions

An ironic praise for food or drink that is generally considered unhealthy, especially when one consumes it for breakfast or early in the day. Taken from the advertising slogan for Wheaties brand cereal, known for featuring prominent athletes on its packaging. Ah, beer. The breakfast of champions! Don't knock it, man. Cold pizza is the breakfast of champions.
See also: breakfast, of
Farlex Dictionary of Idioms.

breakfast of champions

n. a first alcoholic drink of the day, taken in the morning, instead of breakfast. (Collegiate.) He calls it the breakfast of champions. I call it a bad sign of something out of hand.
See also: breakfast, of
McGraw-Hill's Dictionary of American Slang and Colloquial Expressions
See also:
  • on the sauce
  • soup-strainer
  • money pit
  • a word of praise is equal to ointment on a sore
  • ointment
  • mutual
  • mutual admiration society
  • aholic
  • aholics
  • scarf out (on something)
References in periodicals archive
I need my head examined for living this way, "Breakfast of Champions"--who in the hell am I kidding?
10 a.m.: AmericasMart's Breakfast of Champions, where attendees can enjoy both breakfast and the winning designs of America's Magnificent Carpets Awards.
This collection of essays on American writer, social critic, and humorist Kurt Vonnegut (1922-2007) not only explores the author's life and writing, but also goes a long way toward explaining his influence on American culture and the immense popularity of books such as Slaughterhouse-Five, Breakfast of Champions, and additional titles.
"Breakfast of Champions" - Preregistration deadline is Wednesday for benefit breakfast for Pearl Buck Center, to be held at 7:30 a.m.
It's the breakfast of champions. Get out there and do something special.
Hosted by the Credit Union's Social Committee, the day began with an Olympic Breakfast of Champions followed by Opening Ceremonies.
He owed some of his good fortune to Bruce Willis, who recommended Duncan for "The Green Mile" after the two appeared together in 'Armageddon.' Duncan would work with Willis again in 'Breakfast of Champions,' 'The Whole Nine Yards' and 'Sin City.'
So she created the "Breakfast of Champions," a series of waffle iron designs portraying historical characters from Jesus to Annie Oakley.
A mug of Yorkshire tea - t he breakfast of champions!
His works such as Cat's Cradle (1963), Slaughterhouse-Five (1969) and Breakfast of Champions (1973) blend satire, gallows humor and science fiction.
* Novelist Kurt Vonnegut refers to his friend Stockmayer in Breakfast of Champions.
Release date- 02112011 - EDMONTON, AB - The United Way of the Alberta Capital Region received a record-breaking $2-million donation from the PCL employees in front of more than 500 United Way supporters at the annual United Way Breakfast of Champions this morning.
The breakfast of champions, staged in County Durham yesterday, showcased the range of regional talent being employed by Olympic bosses ahead of next summer's games.
Left, Steve Cram with Nicki Clark, deputy CEO of Business & Enterprise Group, Paralympian Stephen Miller, Holly Smith, badminton champion and tennis ace Grace Dixon ath the specially-organised breakfast of champions
Yes, Wheaties, "Breakfast of Champions," are true whole wheat in such tempting form that they have become America's favorite whole wheat flakes.