Word of Mouse is a practical guide to technology evolution and its ramifications for everyday living.
Word of Mouse: 101+ Trends in How We Buy, Sell, Live, Learn, Work, and Play
"
Word of mouse is a powerful thing and I think our approach of getting the advocates of Australia to help tell our story for us is really paying off," he said.
Oz tourism advert 'word of mouse' hit worldwide
We are aggressively tapping all avenues for generating more revenue -- from 'word of mouth' to '
word of mouse'.
HMH plans expansion into new high-growth markets
Now, guests will be able to give opinions on their stay in an online book by "
word of mouse".
Review hotel by 'word of mouse'
Adapting to
word of mouse. Business Horizons, 45(4), 21-25.
Do passengers listen to their crew? the use of word-of-mouth recommendations on board a cruise ship
Its symptoms are seen in social network, peer-to-peer, and online community sites; in viral and buzz-creating content; in advocacy and
word of mouse; in RSS and direct to desktop; in Web2.0; and in time-shift viewing on demand.
Technology puts market power in consumer's hands
* Broadcasting your brand through "viral
word of mouse"
Five steps to developing a powerful social networking strategy: creating web communities can help you build relationships of value with your most important constituents. Here's how
If you are doing a great job, you'll get
word of mouse. If you need to improve something, you can find specific, substantive feedback instead of an empty store and a sense that something's off.
Word of mouse: introducing social media
According to Johnston, the viral marketing push, or "
word of mouse," is a powerful online marketing tool, designed to use friend-get-friend referrals to spread a message.
New media: integrating new techniques into your traditional fundraising
It's designed to be a global solution for millions." Since Mirabilis had no advertising budget, ICQ's popularity spread instead by "
word of mouse." Users were encouraged to recommend ICQ to their friends through a novel marketing strategy dubbed "viral marketing," which has become ubiquitous.
The pioneers of Israel's silicon Wadi
By last November, he had signed up his 1,000th subscriber and this spring topped 2,000, growing mostly by "
word of mouse."
Looking from the outside in: your job is communicating change. So how do you handle it when change has put you out of a job?
We are aggressively tapping all avenues for generating more revenue - from 'word of mouth' to '
word of mouse'.
HMH focuses on stability in the Mideast
Much has been made of the viral nature of the internet and how '
word of mouse' can make brands famous over night.
Why viral marketing could be a victim of its own success in the end
Word Of Mouse: The New Age Of Networked Media is a very highly recommended and intriguing survey of evolving programming--and its potentials.
Word of Mouse
To tap into this 'tell a friend' culture, brands need to spread their messages via '
word of mouse'.
The word of mouse makes online shopping worth pounds 47 billion