use (something) as a carrot

use (something) as a carrot

To use something as an incentive or motivation in order to persuade someone to do something. Companies need to start using better benefit packages as a carrot to keep employees loyal or they will inevitably lose their staff to the competition that offers a better deal. I find that it's better to use rewards as a carrot than threaten punishments when trying to get the kids to behave themselves.
See also: carrot, use
Farlex Dictionary of Idioms.

use something as a carrot

If you use something as a carrot, you use it to try to persuade a person or people to do what you want. We show our best staff the path they can take to the top of the organization, using that as a carrot for improved performance. Note: Carrot is used in many other expressions to do with persuading people to do things. The player is being offered this huge sum as a carrot to sign on with the club for another few years. Note: The image here is of someone encouraging a donkey to move forward by holding a carrot in front of it.
See also: carrot, something, use
Collins COBUILD Idioms Dictionary, 3rd ed.
See also:
  • (someone or something) promises well
  • a/the feel of (something)
  • a necessary evil
  • (I) wouldn't (do something) if I were you
  • (have) got something going (with someone)
  • a straw will show which way the wind blows
  • accompanied by
  • accompanied by (someone or something)
  • accompany
  • a crack at (someone or something)