the gray dollar

the gray dollar

The economic purchasing power of elderly people as a group. Primarily heard in US. As the baby-boom generation enters old age, many different markets are trying to capitalize on the burgeoning influence of the gray dollar.
See also: dollar, gray
Farlex Dictionary of Idioms.
See also:
  • the grey pound
  • the young may die, but the old must die
  • young men may die, but old men must die
  • be one of the boys
  • be one of the lads
  • be one of the lads/boys/girls
  • (as) dead as mutton
  • the pink dollar
  • the pink pound
  • boom sticks
References in periodicals archive
Toronto's closing film, "Song for Marion" by Brit helmer Paul Andrew Williams, exemplifies the quest for the gray dollar, with silver-haired sex symbol Terence Stamp as a grumpy husband who joins a choir to take his mind off his wife's illness.
Classy or comfy?