tie-in

Related to tie-in: tie-in sales

tie-in

A piece of media, such as a book, movie, or video game, that uses or expands on the core material or content of something else as part of a marketing strategy or campaign. These video game tie-ins are usually pretty crappy, but this one's actually not bad. I'm writing a novel that acts as a tie-in to the film.
Farlex Dictionary of Idioms.

tie-in

n. a connection; a liaison. I got a call from Mary—my tie-in with the mayor’s office—who says it’s all set.
McGraw-Hill's Dictionary of American Slang and Colloquial Expressions
See also:
  • have to live with
  • have to live with (something)
  • satisfied
  • satisfy
  • satisfy (someone, something, or oneself) by (doing something)
  • satisfy by
  • expurgate
  • expurgate (something) from (something)
  • expurgate from
  • carry nothing about (someone or something)
References in periodicals archive
Aqeel A Madhi, CEO of NPCC, said: "These contracts include engineering, procurement, fabrication, load-out, transportation, installation, hook-up and pre-commissioning work of four offshore platforms, SSS wellhead decks, with the associated four subsea pipelines, three submarine cables and downstream tie-ins."
(34) The newspaper tie-in however, opens with a disclaimer that "these stories are along typical French lines, which portray the 'crook' as he actually is, and not as a hero in any sense of the word" before launching into the first episode of the film serial, written in no nonsense hard-boiled prose, adapted by an unknown author.
While most tie-ins are selected because they share a common or similar attribute with the news release topic, effective tie-ins can also be established based on humor or irony.
Not only do commentators on children's literature tend to ignore television tie-ins as a phenomenon but also, when discussing significant individual works of juvenile fiction, they seldom highlight any books within the television tie-in category.
The Finnish telecomms solutions provider Nokia had no taken issue with the tie-in ban, reported the Finnish news agency STT.
Tie-in 4 in figure 2 lent a natural opportunity for students to work backward.
Despite his assertion that "three or four slots on the best-seller lists are occupied by SF titles," in fact their occupants are fantasy tomes, media tie-ins, and Michael Crichton clones, not actual s.f.
Tying arrangements were made illegal under the federal antitrust laws in 1914 by the enactment of the Clayton Antitrust Act.(1) The Supreme Court first condemned a tying arrangement on antitrust grounds in 1936.(2) Tie-in law since can be divided into two phases.
The American Christmas book market looks set to be flooded with movie tie-ins, as major blockbusters such as 'Lord of the Rings: The Return of the King', and children's favourite 'The Cat in the Hat', based on Dr Seuss' best seller and starring Mike Myres, hit cinema screens and book shelves.
This "tie-in" process takes place on the seabed in an underwater welding habitat.
Mouse House's 10-year exclusive tie-in deal with McDonald's expires in 2006, and CEO Jim Skinner told the fast-food giant's annual shareholders' meeting, "We are looking forward to the opportunity to have flexibility around promotional activities and products."
NORDIC BUSINESS REPORT-20 September 2004-Sony Ericsson wants Finland to end ban on tie-in sale of mobile phones and subscriptions - report(C)1994-2004 M2 COMMUNICATIONS LTD http://www.m2.com
promoted "Van Helsing." Baskin-Robbins has its own tie-in with "Shrek 2."
Aker Solutions, in partnership with Saipem, has been awarded two contracts by Agip for tie-in work at the Phase I development of the Kashagan field, located 50 miles southeast of Atyrau in the Caspian Sea.