shotgun approach

shotgun approach

In business, a marketing strategy in which a wide and nonselective population or demographic is reached or advertised to. We don't yet have much brand recognition in the market, so we're going with a shotgun approach to reach as many potential customers as we can.
See also: approach, shotgun
Farlex Dictionary of Idioms.
See also:
  • rifle
  • rifle approach
  • social listening
  • brand new
  • on brand
  • branded IP
  • IP
  • brand spanking new
  • spanking
  • brand
References in periodicals archive
"That shotgun approach where more than 30 members of the opposition plus Church leaders were included in that sedition case, I guess he [President Duterte] sets his eyes on 2022 and is really trying to slow down or curtail the momentum we are slowly building on the opposition," Hontiveros said in a weekly forum in Quezon City on Tuesday.
Hontiveros rues sedition case meant to cripple opposition, other critics of Duterte gov't
Less reliance on very expensive medicine, and less wasted medication and time if medicines are targeted rather than doing the historical shotgun approach.
Is genetic testing good for the insurance industry?
"We took a shotgun approach which is what we were doing to try and get some traction.
Nigel Farage-backed Brexit group targeted National Front supporters with adverts on Facebook; The white nationalists were among a range of political groups who saw a British bulldog slogan on behalf of Leave.EU
* Cybercriminals use the "shotgun approach" on PoS malware, primarily affecting small businesses.
Security roundup report showcases vulnerabilities and aftermath of data breaches: cracks in the mobile ecosystem, internet-connected devices and network infrastructure are highlighted
In a just-published book, my friend John Clifton emphasized that his choice of words was premeditated: "To wildly mix a metaphor, the shotgun approach is simply not putting all your eggs in one basket."
Faded Dinosaurs and Closed Puppies: More Mixed and Mashed Metaphors
As a consequence of the genomic revolution and the ability to sequence full genomes, scientists can now introduce or modify very specific genes without doing damage to other genes, which is a better method than the shotgun approach of old.
Science is not just about facts
"It's a shotgun approach, but this is what we're doing right now," he said.
Attorneys Struggling to Help Migrants Navigate Complex Legal System
"The shotgun approach, as you might imagine, is very computationally intensive, which is why we turned to TACC for some of these problems." How big were these problems?
Mouth Bacteria Can Change Diet
The delay makes it possible to move from a shotgun approach to a laser focus.”
Career Step to Exhibit at the 2014 AHIMA ICD-10/CAC Summit April 22 and 23
Defining your customers provides significant advantages over a shotgun approach to a wide market.
Identifying the real customer
Media: Takes Shotgun Approach to Awareness with Reduced Investment in Consumer Analysis 45% list the ability to use data analysis to extract predictive findings as a key marketing skill.
Features
Federal wildlife officials on Tuesday released their plan to take a shotgun approach - again, literally - to protect the endangered northern spotted owl from its larger, more aggressive cousin, the barred owl.
Barred owls, beware!
As this case was seven years ago, we had to choose a shotgun approach to her treatment of periodontal disease.
How do you work with someone you don't like? Creating a harmonious working environment by resolving personality conflicts
In the current market for consumer audio equipment (which is about to be overwhelmed by a plethora of contenders this year at CES), Lee said Monster has an early mover advantage in a market where there is still "no clear, succinct leader." Hoping to make his company that leader, Lee took a sort of shotgun approach to their role in 2013, introducing a wealth of new and updated product lines that were all introduced with a series of showroom models and breakdancing children.
Bidding Farewell To Beats By Dre, Monster Dives Into Fashion and Gaming At CES 2013
A laudable aim, but has anyone actually thought about what it is that they are trying to establish from 'research' using this random, shotgun approach to gathering data?
Overmedicalising--again!