the best thing since sliced bread

the best thing since sliced bread

A humorous and hyperbolic statement indicating one's belief that something is excellent, especially something new and innovative. These waterproof jeans are the best thing since sliced bread. I don't have to worry about getting soaked!
See also: bread, since, slice, thing
Farlex Dictionary of Idioms.

the best thing since sliced bread

If someone thinks that something is the best thing since sliced bread, they think it is very good. When your programme first started I thought it was the best thing since sliced bread. Note: You can also say that something is the greatest thing since sliced bread. The new mill was the greatest thing since sliced bread and nobody was thinking about environmental issues. Note: These expressions are often used to show that you think that the person's opinion is wrong or foolish.
See also: bread, since, slice, thing
Collins COBUILD Idioms Dictionary, 3rd ed.

the best (or greatest) thing since sliced bread

a notable new idea, person, or thing (used to express real or ironic appreciation). informal
This phrase alludes to the mid 20th-century advertising promotions for packed, pre-sliced loaves.
See also: bread, since, slice, thing
Farlex Partner Idioms Dictionary

the best thing since sliced ˈbread

(informal, spoken) if you say that something is the best thing since sliced bread, you think it is extremely good, interesting, etc: My father doesn’t like him very much, but my mother thinks he’s the best thing since sliced bread!
See also: bread, since, slice, thing
Farlex Partner Idioms Dictionary

sliced bread

The last best thing. An American inventor named Otto Rohwedder devised a machine that sliced a loaf of bread into individual slices. First sold in 1928, it was touted as “the greatest forward step in the baking industry since bread was wrapped,” which led to popular phrase “the best thing since sliced bread.” All of which raises the question, what did people say before “sliced bread”? “The best thing since indoor plumbing” was one phrase. And before that?—“since powdered wigs?” “Since moveable type?” “Since fire?”
See also: bread, slice
Endangered Phrases by Steven D. Price
See also:
  • (something) is the new (something)
  • a fast talker
  • (one) could use (something)
  • a horse of another
  • a horse of another color
  • a horse of another colour
  • a/the feel of (something)
  • (I) wouldn't (do something) if I were you
  • a slew of (something)
  • a straw will show which way the wind blows
References in periodicals archive
GRAEME and I are always banging on about Skodas and how they are the best thing since sliced bread.
"The magazine was basically just saying the county council was the best thing since sliced bread."
England won the game but, two years on, Sexton returns to London one win from an Irish Grand Slam - and with kicking coach Richie Murphy declaring him the best thing since sliced bread.
This is the unquestionable truth but to misguided people such as Brian Mark wind technology is the best thing since sliced bread...
These were the best thing since sliced bread and perfect for driving safety.
"Three weeks ago we were the best thing since sliced bread and no amount of one-day cricket could have taken the gloss off the Ashes for me.
So then it gets successful, and suddenly you're the best thing since sliced bread." Asked whether he gets a buzz from live TV, he says: "It's that sort of excitement you get when you're flying by the seat of your pants.
It may not have been the best thing since sliced bread (though many critics seem to disagree with me on this) but in an age when we are starved of meaty and magnificent-looking dramas (and Red Riding always looked magnificent) it was a welcome slab of substance.
They're banging on the door saying they're this and that and the best thing since sliced bread. It's b***s.
Gadgets Breville toastie maker - the best thing since sliced bread? And Phonecards - no more rummaging for loose change.
Loveable mongrel Podge writes himself to tell us: "My owner thinks I am the best thing since sliced bread. I live with my bro Max, who is a selfish cat, but I tolerate him...
ARE wind farms about to become the best thing since sliced bread? Drive through mid Wales and you will start to ponder what planet we are living on.
Or that Jamie Oliver, who never once set foot in a supermarket during several series of Jamie's Kitchen, now thinks they're the best thing since sliced bread.
I wouldn't say Toast was the best thing since sliced bread ( but if anyone can tell me what sliced bread knocked off the top spot, I'm here to be persuaded.
IT'S the best thing since sliced bread - a free loaf for every reader.