Many have followed the example of South Asia and have now moved on to the rifle approach.
"The rifle approach works because you only aim your campaign at people who are already disposed to at least consider investing in Africa.
This lack of media forces African IPAs to depend on foreign publications for their promotional needs and therefore abandon the rifle approach. Supplements in good African publications with international readership are still the most cost-effective way to get results.
Africa's hunt for investments: the massive increase in global Foreign Direct Investment (FDI) is credited with creating unsurpassed prosperity in some areas of the world and in making globalisation possible in the first place. Where does Africa stand on the world FDI map?
Bottom line: There is no magic bullet, nor any need to shotgun all sorts of pills and powders down your throat when a sensible
rifle approach can have the desired effect.
Four Principles of Rational Nutrition
"We take a
rifle approach, while most of our competitors take a shotgun approach," he said.
STI: overnight upholstery star
The typical plan would be the
rifle approach. To build one market at a time or to try and build the brand through on-sale.
InSight
Folio Retriever is the first product to take a
rifle approach rather than a shotgun approach to capturing Web information.
Folio Retriever converts WWW information into searchable Folio infobases
"We're taking our
rifle approach to the market," McCusker says.
DeLonghi's retail clout to ease floor-care entry
Tello said the suspect armed with M1-Garand
rifle approached Macadatar and shot him repeatedly.
Unarmed soldier killed by suspected BIFF member
Several minutes later, a man armed with a
rifle approached an officer talking to a teen about an unrelated issue.
BRIEFLY METRO
War-time production of the cartridges also usable in the Enfield
rifle approached 1/2 billion units.
Guns of "the late unpleasantness": emerging technology