roll prices back
roll back
1. verb To reduce, limit, decrease, or devalue something, or reset something to a previous level or status. A noun or pronoun can be used between "roll" and "back." The new administration has been slowly rolling back regulatory legislation. If you roll your prices back, it will be much harder to raise them again without a lot of customer complaints.
2. noun A reduction, limit, decrease, or devaluation of something, or a reset of something to a previous level or status. In this usage, the phrase is usually hyphenated. The roll-back of regulatory legislation has angered many consumer groups. This price roll-back should make our customers happy.
See also: back, roll
Farlex Dictionary of Idioms.
roll prices back
Fig. to reduce prices. The store rolled all its prices back for the sale. The protesters demanded that the big oil companies roll back their prices.
See also: back, price, roll
McGraw-Hill Dictionary of American Idioms and Phrasal Verbs.
- add in
- all right
- add on
- a/the feel of (something)
- (I) wouldn't (do something) if I were you
- a straw will show which way the wind blows
- a crack at (someone or something)
- (you) wanna make something of it?
- all for the best
- a thing of the past