pitchcharacter

pitchcharacter

n. a person, animal, or cartoon character who delivers the major selling message in an advertisement. You can’t use a frog for a pitchcharacter in a beer commercial!
McGraw-Hill's Dictionary of American Slang and Colloquial Expressions
See also:
  • lorg
  • beer up
  • beer (one)
  • beer me
  • frog
  • hopfest
  • beer
  • frog face
  • brewster
  • home-brew