Am I a
Mamil?
Mamils have been the fastest growing category of cyclists in the UK in recent years.
SHHHH..I THINK I'M A MAMIL; More and more people are taking to their bicycles for a new hobby - but what about all those biking questions you feel you should know but are afraid to ask? Here's our helpful, modern-day guide to cycling proficiency
Yet cycling's appeal extends well beyond the well-heeled '
Mamil'.
British cycling has really got the wins in its sales
The show, set in Melbourne, Australia, explores closed worlds -- undertakers, models, escorts and even bicyclist enthusiasts nicknamed
MAMILs (middle-aged man in Lycra).
Lucy Lawless' love of true crime leads to new TV show
Similarly, I don't want to be discriminated against because some algorithm somewhere has sliced and diced me into a tossed salad of demo--and psycho-graphic segments, e.g., "middle-aged men in Lycra" (referred to as
MAMILs by one market research firm), who pedal bespoke bikes through the snow to their professional jobs.
Digital Discrimination: THE REAL REASON CORPORATIONS WANT TO INVADE YOUR PRIVACY
Strictly for
MAMILs ('middle-aged man in Lycra') only, surely?
Fashion quiz: Which style tribe are you
The boom in cycling in recent years means that all dads are potentially
MAMILS (Middle Aged Men In Lycra), squeezing into skin-tight outfits and hitting the roads on their bikes.
What your dad really wants as a Father's Day gift, but is afraid to ask for; With father's day approaching Out of Depth Dad reveals exactly what dads want - and it doesn't involve socks, Tolberone or ties
There's the legendary
Mamils, the climbers and the dog walkers (including, on this occasion, yours truly).
The perfect place for a pie and pint after a long walk in the hills? I'm inn
He said he felt sorry for those dubbed
Mamils - middle-aged men in Lycra - or Puffins - pathetic unfit fat f***ers in nappies.
Hoy's kit tips for 'Mamils' and 'Puffins'
This week, Mary Portas investigates these trends, looking at how festivals have a direct impact on high-street fashion, meeting
mamils - middle-aged men in Lycra, who form a big part of the booming cycle industry - and discovering the impact of social media on weddings.
BEST OF THE BOX
This week, Mary Portas investigates these trends, looking at how festivals have a direct impact on high-street fashion, meeting '
Mamils' - middle-aged men in Lycra, who form a big part of the booming cycle industry - and discovering the impact of social media on weddings.
THURSDAY
But it isn't just super-fit young men and women who have climbed back in the saddle, nor even those notorious
Mamils - middle-aged men in Lycra.
Back in the saddle to explore Portugal; Alan Hart pedals the idea of a sunny cycling holiday around the Algarve
Key themes include
MAMILs as a new demographic in North America, while in Europe peer-to-peer dining websites are in demand offering more authentic travel experiences.
New market study, "World Travel Market Global Trends Report 2014", has been published
They all want to be Wiggo and that's why this new breed known as
Mamils - Middle-aged Men in Lycra - now see Majorca as their very own Mecca.
Reaching the peaks of FITNESS; Make like Wiggo in Majorca
Fuelling the sales, in part, are so-called
Mamils, middle-aged men in Lycra who put their disposable income toward carbon bicycle frames, anatomically mindful saddles and fashionable apparel, known as kit.
No brand is too small for counterfeiters
When they walk into a cafe dressed head to toe in Lycra, you spot people sniggering Olympic cycling champion Chris Hoy criticises
Mamils - middleaged men in Lycra I've got a confession, which may be a shock...I've never done karaoke Theresa May admits she's never been tempted by the singalong craze during a visit to Japan It's the least erotic thing of all - unless your idea of eroticism is standing in a room with 12 electricians and seven other people and having your bum made up in between takes Love Actually star Bill Nighy says he's given up doing sex scenes Our surgeons are busy enough.
Quotes of the week