gear toward

gear toward (someone or something)

1. To be suited to or have a focus on a particular audience or objective. The company has made it clear that their newest product is geared toward tech-savvy professionals with disposable income to burn. The films are supposedly geared toward kids, but they are full of really dark and scary imagery.
2. To design something with a focus on a particular audience or objective. A noun or pronoun can be used between "gear" and "toward." Please gear this class toward beginners, so that the average person can keep up with you. I'm going to gear my new sci-fi show more toward female viewers. This system of planning is geared toward helping me achieve my goals for the year.
See also: gear, toward
Farlex Dictionary of Idioms.

gear toward

or gear to
v.
To alter something in order to meet needs, requirements, or expectations of someone or something: We must gear our presentation toward the younger members of the audience. The redesign of the aircraft was geared to making it use fuel more efficiently.
See also: gear, toward
The American Heritage® Dictionary of Phrasal Verbs.
See also:
  • gear toward (someone or something)
  • gear to
  • gear to (someone or something)
  • gearing
  • geared toward (someone or something)
  • geared to (someone or something)
  • suffice for
  • suffice for (someone or something)
  • you cannot put the same shoe on every foot
  • be out of place
References in periodicals archive
Experts are predicting a "shift in gear towards growth" spurred on by low interest rates, rising employment and the Government Help to Buy scheme.
"A shift in gear towards growth has become much more obvious.