Lewis II examines the ways that Major League Baseball exercises soft and
hard power to further its business interests, and how the nature and use of that power changes over time as MLB seeks a more global reach.
Smart Ball: Marketing the Myth and Managing the Reality of Major League Baseball
First, negatively, the cooperation among these countries and others in the region has created a context in which the "
hard power" asserted by Western governments and institutions, particularly the United States, is inappropriate.
Talking with a region: lessons from Iran, Turkey and Pakistan
Soft and
hard power choices are mostly aimed at the supply side of effective government.
The value of smart power in a time of transition
Inconsistent unilateral actions, using
hard power, by the United States both caused distrust by allies and increased suspicions by many nations who believe that the United States masks evil goals behind the rhetoric of idealism.
Why America cannot ignore soft power
experience in Iraq suggests that
hard power, when used without a patina of soft power, can degrade if it does not swiftly produce the desired result.
Soft power rising: romantic Europe in the service of Practical Europe
Hard power is the ability to get those outcomes through coercion or inducement--sticks and carrots.
American pictorial
Denmark Official Wants a More Powerful UN "It underlines the need of the legitimating United Nations also to seek
hard power to enforce its resolutions."--Per Stig Moiler, Danish Foreign Minster praising Amitai Etzioni's new book From Empire to Community, which calls for a new form of global governance known as communitarianism
Snapshots
It is based on the distinction between
hard power and soft power.
Terrorism: from Samson to Atta
Trump's defenders reply that soft power -- what happens in the minds of others -- is irrelevant; only
hard power, with its military and economic instruments, matters.
American soft power beginning to weaken
Exclusively to Air Force for shooting down two Indian aircraft violating Pakistani airspace; it was, for sure, an exemplary display of
hard power that Pakistan has earned through the indefatigable industry and selfless devotion of our defence forces which they cherish for the noble cause of defending the frontiers of our country under all circumstances.
Harnessing smart power
However, gains through use of
hard power are temporary.
Speaker for incorporating Paigham-E-Pakistan decree into the syllabus
In the era of the digitalized global village, soft power diplomacy is more effective than
hard power, which is coercive in its nature.
Soft power
The overuse of
hard power doesn't necessarily win friends abroad.
Hard vs soft power
They mistakenly assumed that the information ambush would create panic, which would prepare the ground for brining on
hard power to force Qatar to submit to their will.
Battle For Hearts And Minds