bury the lead

bury the lead

In journalism, to open a news article with secondary or superfluous information, thus relegating the central premise (the lead, which usually occupies this position) to a later part. "Lead" in this sense is sometimes written as "lede." I usually just skim through articles in the newspaper, so it really annoys me when they bury the lead.
See also: bury, lead
Farlex Dictionary of Idioms.
See also:
  • estate
  • the Fourth Estate
  • op-ed piece
  • thus and thus
  • yellow press
  • obvious
  • Captain Obvious
  • bare necessities
  • necessity
  • from the Department of the Bleeding Obvious
References in periodicals archive
After decades as a reporter, TV anchor and PR pro and professor, Amy Oliver Barnes managed to bury the lead.
Amy Barnes Talks Jobs In PR, and Retirement
Having denied Danns moments before, there was little Davies could do when Maynard rose highest in the Rovers box to give Bury the lead in the 51st minute, following a set-piece delivery into the danger zone.
away day sickness; BURY 2 ROVERS 1 TOM CAVILLA at Gigg Lane Fifth away loss on the spin for Rovers as top scorer Norwood has off day
In making these comparisons, Morgan said that investing is the only industry in which “someone with no education, no background and no experience can vastly outperform someone with the best background, the best education, the best experience.” And while I agree with that--and his point that investing is about how you behave more than it is about what you know--I also think those two stories bury the lead a bit, if you will.
Burying the Lead?
I relate all this not to bury the lead, but because these are the things you'll think about as the train emerges into Bodio, a tiny town in Switzerland's Ticino region.
Switzerland-Italy train ride traverses different worlds
Zeli Ismail had given Bury the lead before Kristian Dennis hit back just before the break for Chesterfield, but Pope popped up to head home Tom Walker's deep cross to snatch victory.
Iron blunt Blades to keep top spot
Don't bury the lead three paragraphs into the release, making the reporter figure out what your release is all about.
For immediate release: how to snag media attention for your corporate event
But sometimes the noise can bury the lead, so to speak.
Mega corporations partner to promote American innovation
George Porter was sent off inside the opening five minutes and Craig Fagan gave Bury the lead.
npower LEAGUE 1
Giles Coke gave Bury the lead in the 23rd minute, firing in from 12 yards after good work involving Mike Grella.
NPOWER LEAGUE 1
Ryan Lowe gave Bury the lead with a penalty, but Gareth Ainsworth equalised with a header and then saw Ben Strevens pounce twice.
BEL RINGS OUT FOR BARKER; NPOWER LEAGUE 2
We still fake the quotes, bury the lead and paint only one side (our side) of the picture.
Where do you want to be in five years? As the communication industry changes, we all need to be thinking about what skills we need to develop
Liam George's equaliser rescued a point for York after Gareth Seddon had given Bury the lead.
Boss sings praises of teen ace Danny
After extracting the cocaine, Snowball's team were supposed to bury the lead in a demolition site, but they double-crossed the Cartel by selling it for scrap.
I'm a marked man after putting drugs baron in jail; Supergrass wanted to avenge son's heroin death
But even good editors sometimes bury the lead: The real story is that for the first time in the 22 years ASNE has been gathering these statistics, the percentage of black journalists actually fell, from 5.36% last year to 5.31%.
Diversity's low priority reaps low numbers
Moreover, this same sense of all ideas being equally important may be what has caused the authors to occasionally "bury the lead," as a journalist would say.
Principles of Insurance: Life, Health, and Annuities