play
bring something into play cause something to begin to have an effect.
make a play for attempt to attract or attain. informal
2012The Register Now Dell's making a play for the demographic that was lured by Apple, but it's not pushing Windows 8 or even Windows 7 on its hardware.
make (great) play of (or with) draw attention to in an ostentatious manner, typically to gain prestige or advantage.
2003Herald (Glasgow) The embarrassing episodes, of which the Australian media made great play.
play with yourself masturbate. euphemistic
play yourself in become accustomed to the circumstances and conditions of a game or activity; get into a rhythm or pattern of working or performing. British
☞ For other idioms containing play, see the entry for the main word in the idiom (for example, play in Peoria at Peoria).