pay heed to (something)
To listen carefully or pay close attention; to give (something) ample or due consideration. You'd best pay heed to his advice, or you might end up suffering the mistakes he made in the past. Pay heed to your mother, she knows what she's talking about.
pay heed to someone
to listen to and accommodate someone. You had better pay heed to your father! They are not paying heed to what I told them.