A group, organization, or movement of people that collectively manages the way in which a piece of news or information is presented or interpreted so that it best serves their own interests. The company is a master spin machine, turning the most minor of successes into glorious accomplishments, while deflecting any failures as not being noteworthy. The president's spin machine was in full force again today, with every news outlet aligned with her arguing that the fresh allegations of financial misconduct are lies being perpetrated by foreign enemies of the government.