window dressing
1. Literally, a decorative display in a window, typically the window of a store. When my mom and I go shopping at Christmastime, we always check out all the pretty holiday window dressings!
2. By extension, something that makes a person or thing look or seem better than it really is. To me, this new policy seems like window dressing to woo new employees. You say that you've changed, but how do I know it's not just window dressing to make you seem like less of a jerk?