What someone or something is called or labeled is arbitrary compared to their or its intrinsic qualities. A reference to Shakespeare's Romeo and Juliet, in which Juliet bemoan's Romeo's last name of Montague, her family's sworn enemies. I know my it isn't a brand-name, top-of-the-line computer, but it does everything I need it to—what's in a name, after all? Our company values experience and proven ability over the various degrees and titles that appear on your résumé. What's in a name, that's our opinion.