Carry on, continue the good work. This phrase, often put as keep the faith, baby, became common among activists in the American civil rights struggles of the 1960s. Originally it probably alluded to maintaining one’s religious beliefs, but this sense was superseded by the nonsectarian efforts to obtain equal rights for all American citizens. Subsequently, it lost both meanings and became a more neutral expression used when two friends or colleagues part. Stanley Ellin used it in The Man from Nowhere (1975), “I’ll leave it to you, Jake.—Keep the faith, baby.”