COMMON A feeding frenzy is a situation in which a lot of people become very excited about an event and try to get as much information about it or get as much advantage from it as they can, often in an unpleasant way. What the couple hadn't expected in their relationship was the feeding frenzy of publicity that has followed their every move. The discovery caused a feeding frenzy among biologists, whose eyes lit up with visions of the Nobel Prizes to be had for claiming and naming new species. Note: This expression was first used to describe the behaviour of groups of sharks when there is blood in the water but not enough food for them all. In this situation the sharks will attack anything that they see, even each other.