To bestow a particular gift, prize, bonus, treat, etc., upon someone, oneself, some animal, or group (as a result of worthy behavior or actions). Often used in passive constructions. I try to reward my kids with berries and other sweet fruits instead of chocolates or candies I'm so pleased with my final exam results that I'm going to reward myself with a day at the spa. The company's new consumer-friendly business strategy is being rewarded with a huge surge of new business.