lure (someone or something) in(to something or some place)
To attract or entice someone or something into some thing, place, or situation. We've got the trap set up, but we need some kind of bait to lure the rabbits in. The promise of a big salary isn't going to lure me into a job as a corporate slave. The company is being accused of luring would-be investors into a Ponzi scheme.
lure someone or something in to something
and lure someone or something into entice someone or something into something or a place. The thief tried to lure the tourist into an alley to rob him. Using an old trick, the thief lured in the tourist.