| 释义 |
clicks and mortar; C&M
noun
a business that combines trading from traditonal business premises with Internet-based commerce US
A play on “bricks and mortar,” a traditional business.- He struck a chord with his audience by saying companies that learn how to seamlessly blend virtual and physical assets will emerge as big winners in what he called the new “clicks and mortar” economy. — Washington Post, p. E1, 22 July 1999
- The merger of AOL and Time Warner will create the first big “clicks and mortar” company. “Clicks and mortar” describes the so-far mythical union between internet growth and traditional levels of profit. — BBC News, 11 October 2000
- Such “clicks and mortar” retailers give customers the option to purchase or order on-line and then pick up the product at a bricks-and-mortar branch. — Harvard Business Review, Harvard Business Review on Marketing, p. 61, 2001
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