branded IP

branded IP

Intellectual property ("IP") that is already associated with a popular brand. With branded IP at their disposal, movie studios don't have to take chances any more. Why would they forego the built-in audience a superhero movie brings?
See also: brand, IP
Farlex Dictionary of Idioms.
See also:
  • IP
  • popcorn flick
  • popcorn movie
  • brand new
  • on brand
  • hearts and minds
  • the hearts and minds of (the members of some group)
  • geek-chic
  • just (one's) cup of tea
  • just cup of tea
References in periodicals archive
We will be launching over 15 celebrity apps this year alone and produce multiple unique branded IP shows with our partners.
Raj Kundra invests in social influencer tech start up Armsprime Media
A developer and publisher of mobile games, Glu creates original and branded IP games that are available on the App Store, Google Play and Amazon Appstore.
Glu divests Moscow Studio and titles for about USD4.5m
Of course, Avaya would like those hybrid migrations to eventually morph into full-blown IP PBXs featuring the company's line of "one-X" branded IP endpoints.
Is it time to ditch your phone? Vendors are pushing the switch from legacy systems to UC and VoIP, but options are available
Information security is ensured by a Virtual Private Network that allows students or faculty to enter only authorized areas, University IT labor for Internet services is reduced and the university offers the branded IP services at a nominal mark-up to faculty, alumni and friends.
Enabling ISP services. (Tech Talk)
It is branded IP Morgan -- it is JP Morgan site - but they are delivering information to the brokerage community and to their clients and customers.
Hanging Tough: There IS a future for dot-commerce
A developer and publisher of free-to-play mobile games, Glu creates original IP games and branded IP games available on the App Store, Google Play and Amazon Appstore.
Glu Mobile awards new employees equity under 2008 Equity Inducement Plan