the opening of an envelope

the opening of an envelope

Any event, celebration, or ceremony, no matter how trivial or unremarkable, that one attends purely for the sake of visibility. Often said in relation to celebrities or media personalities who make a point of attending anything that will give them more public exposure. In a bid to cultivate a media buzz around herself, the Internet sensation has been to the openings of films, book launches, and celebrity galas. With the way she carries on, she'd even go to the opening of an envelope!
See also: envelope, of, opening
Farlex Dictionary of Idioms.
See also:
  • (all) great minds run in the same channel
  • channel
  • great minds run in the same channel, all
  • a storm in a teacup
  • a storm in a teakettle
  • a storm in a teapot
  • a tempest in a teacup
  • a tempest in a teakettle
  • lightweight
  • nag at (one)
References in periodicals archive
Presumably they thought she could really empathise with women who dread opening letters telling them they've been sanctioned as she's regularly paid PS20,000 to turn up in cataloguepromoting gear to the opening of an envelope.
A NEW KLASS OF BENEFITS
"People say I go to the opening of an envelope," laughs Lizzie, who divorced former footballer Jason Cundy in 2012.
That's a bit rich
"They'd go to the opening of an envelope if they got an invitation.
TODAY'S QUOTES
"The Tories are reinventing themselves as Ukip, but without the beer" Business Secretary Vince Cable "I'm a thousand times more intelligent, but he's better-looking" Photographer David Bailey on his son Fenton, who has taken up the same vocation "The content is dull and unfunny, with too much politics, a bit like The Spectator in carpet slippers" Richard Ingrams on the state of The Oldie magazine since he quit as editor "They'd go to the opening of an envelope if they got an invitation.
THEY SAID WHAT?
Last week it was her birthday party, then her bar opening, then Rita Ora's birthday party, then the British Fashion Awards, then the opening of an envelope ...
Virtual bezzie of the week
If Ms Childs doesn't like the "living hell" of celebrity she should stop going to the opening of an envelope and selling every cough and spit of her life.
TOWIE star Amy Childs reckons [...]
WE all know politicians would go to the opening of an envelope - but there were a few raised eyebrows when SEVEN TDs turned up for the opening night of Mamma Mia at the Marque in Cork on Tuesday night.
Mamma Mia! Here we go again
SOME people are happy to turn up for the opening of an envelope, while others pick the launch of a pen.
the Razz: Special charity night leaves its mark
Inevitably, I was then accused of being a shameless self-publicist who would attend the opening of an envelope and who was completely out of touch with the real world.
IT-girl Tara 'shamed' by past
These people would go to the opening of an envelope if they thought there was a cause to fight for.
No cause too small
Giant actress Antonia (who turns up to the opening of an envelope) looked like a pantomime dame when she pitched up in a revolting lilac meringue frock.
RADAR: NTA; AT THE NATIONAL TV AWARDS..
CORONATION Street star Jimmi Harkishan was in town last night for the awards but the Corrie heartbreaker confessed he would come to Ireland for the opening of an envelope.
SHOWBITCH AT THE IFTAS SPECIAL: Ireland's right up my Street says Dev
But now, people just want to get on these shows so they can be famous and turn up to the opening of an envelope," said the 22-year-old, who is now working in public relations in London.
Shirley slams TV shows' search for stars
BB4's Tania breaks out in a sweat as she learns she hasn't been invited to the opening of an envelope
STAR FACES: Week's worst; WHO'S BEEN LOOKING RIDICULOUS IN CELEB LAND THIS WEEK?
They will turn o Th T up for the opening of an envelope - possibly, in the wake of this week's revelations, a brown one.
Bank on Brazil to leave hosts in bit of a fix; RESULT!