the only free cheese is in the mousetrap

the only free cheese is in the mousetrap

proverb Nothing is truly free. Everything comes with conditions, however hidden or unseen. A: "There's no way this service is actually free—they have to make money somehow. The only free cheese is in the mousetrap." B: "Yeah, I bet this is only a free trial and that they'll charge your account once it's up."
See also: cheese, free, mousetrap
Farlex Dictionary of Idioms.
See also:
  • there's no such thing as a free lunch
  • a free lunch
  • free lunch
  • Es
  • (there) ain't no free lunch(es)
  • You don't get for nothing
  • free as air/as a bird
  • (as) free as (the) air
  • (as) free as a bird
  • free as a bird