allow (something) full play
allow (something) full play
To develop something completely. That's a good concept, and I think we should allow it full play in our new ad campaign.
See also: allow, full, play
Farlex Dictionary of Idioms.
- allow (someone or something) in(to) (something or some place)
- allow into a place
- rein
- allow (one) up
- allow up
- allow me
- let (one) at (someone or something)
- let at
- leave (one) to (one's) (own) resources
- leave someone to his or her resources