The third idea is that the Map is Not the Territory. It is a humbling notion for a writer because I am busy producing maps, and that is my function in life-aside from being human.
Finally, the Map is Not the Territory leads me to the notion that all assumptions should be challenged.
THE RELEVANCE OF GENERAL SEMANTICS"
And I also realized that, as Gregory Bateson puts it, "
The map is not the territory." I had become fully acquainted with the map as a student.
"Under the Umbrella of Black Civilization": A Conversation with Reginald McKnight
The works in the project's second half, "
The map is not the territory," dealt directly with the supposed territory of Hamburg.
"Bridge/The Map Is Not the Territory." (modern sculpture, Arbeitsgemeinschaft Fleetinsel, Hamburg, Germany)
We would be like the cartographers in Jorge Luis Borges' short story "Histoire de l'Infamie." Borges imagined an empire where cartographers were so careful to get every minute detail on their map that they ended up creating "a map of the same size as the Empire, that perfectly duplicated it."
The map is not the territory, otherwise it would be useless.
Who will save the brands?
The map is not the territory, so there is no not territory.
General semantics: understanding Korzybski's formulations
Now let us go back to the first principle, which can be stated as "
The map is not the territory," that is, the word is not the thing it represents.
From the archives
I also like to keep my students writing, which is how I came to write, "
The map is not the territory, the word is not the thing" on my board.
Primal general semantics