the grey pound

the grey pound

The economic purchasing power of elderly people as a group. Primarily heard in UK. As the baby-boom generation enters old age, many different markets are trying to capitalize on the burgeoning influence of the grey pound.
See also: grey, pound
Farlex Dictionary of Idioms.
See also:
  • the gray dollar
  • the young may die, but the old must die
  • young men may die, but old men must die
  • be one of the boys
  • be one of the lads
  • be one of the lads/boys/girls
  • (as) dead as mutton
  • the pink dollar
  • the pink pound
  • boom sticks
References in periodicals archive
6 Advertisers are ignoring the grey pound at their cost, a report warns.
Advertisers are ignoring the grey [...]
Chairman of the Wales Tourism Alliance Chris Osborne believes the industry here makes the most of the grey pound.
Firms failing to target lucrative grey pound
In addition to recognising the grey pound's value, several tennisfocused entrepreneurs are simultaneously seeking to target the nostalgia market and combine this strategy with another whereby they make a concerted play for a market tackled most recently (and lucratively) by cricket and, for much longer, by Formula One.
Sport looks increasingly to Asia for big-money opportunity; Formula 1 and tennis latest to cash in on a growing demand
Young at heart is the cliche and, over the years, there have been several cliched cars attached to the grey pound. Hondas among them.
Civic pride for the young old; STEVE ORME HONDA CIVIC
The grey pound is a major contributor to the UK economy and should never be disregarded.
Stopping free bus passes will hurt UK; Mailbag letters also appear online at www.examiner.co.uk/letters Mailbag
A report commissioned for charity Saga says that if our 21 million over-50s splashed their cash - dubbed "the grey pound" - we would be enjoying one per cent GROWTH now.
'Over-50s key to end recession' EXCLUSIVE
Chains such as Claire's, Top Shop and New Look don't really cater for the grey pound, for oldies on a run of bad hair, nothing-to-wear days.
VIEWPOINT: ALISON TAYLOR MY SHOUT
"I think the show appeals to the grey pound and the gay pound, but it also has a broader appeal.
A Horne of plenty
According to Irish Life the grey pound has become a big mover in modern day investments.
SM Money: Glad to be grey: the rise of the Silver Savers
Cllr Tom White (Lab, Henley), chairman of the policy team, said: "I believe with one third of the population of the city over 50, the potential for the grey pound for commercial activity in the city centre is absolutely tremendous."
Disappointment as stores snub festival; CITY RETAILERS FAIL TO TAKE ADVANTAGE OF THE 'GREY POUND'
Maggie Smith and Kevin Kline team up for another comedy-drama ergonomically designed to vacuum up the grey pound.
DB DVD Blu-ray
The Second Best Marigold Hotel 122mins PG THE original Marigold Hotel movie proved to be one of 2012's biggest - and most unexpected - Brit hits, taking a PS90million worldwide and underlining the power of the grey pound.
It's the second best film; Obvious cash-in doesn't bring anything new to a story that was told better the first time around but at least it looks good
The design engineer, 28, and his team failed the task of creating a new publication, theirs called Hip Replacement aimed at the grey pound. His rival team hit the jackpot with more advertising revenue for their raunchy lads' mag.
Glenn pulped for Apprentice failure
The site launch comes after a survey for Saga showed that the grey pound is helping to drive the online economy.
Saga aiming to do a Bebo for silver surfers
NEARLY 300,000 properties in England are now second or holiday homes, with a third bought by the grey pound, owners aged between 55 and 64.
High prices are slowing rush for second homes