there's gold in them there hills

There is the potential to make a lot of money from this venture. A reference to the Sometimes written as "them thar hills" to affect a rural accent. Primarily heard in US. With the sudden and ubiquitous rise of smartphones, the new and lucrative market of mobile apps came to the fore, and developers around the world realized that there's gold in them there hills. As an emerging nation with a growing economy, there's gold in them thar hills for companies willing to invest early.

People say there's gold in them thar hills or there's gold in them there hills to mean that it is possible to make money in a particular place or with a particular activity. Mongolia has gold in them thar hills and foreign companies have been quick to grab a piece of the action. There would be winners and losers in the high-tech business, but there was gold in them there hills. Note: People often use other words instead of hills according to the subject they are talking about. Drugs companies are seeing sales soar in America. There's gold in them there pills. Note: This expression refers to the California Gold Rush of the 19th century; the line also appears in the theme song of an old television programme about that period.