staying power

staying power

The ability to remain relevant, influential, profitable, or successful in the future. The song's catchy tune and happy-go-lucky lyrics made it an overnight success, but it is so shallow that I suspect neither it nor the band will have much staying power. Our marketing strategies ensure that all your products will have staying power in today's market.
See also: power, stay
Farlex Dictionary of Idioms.

staying power

The ability to endure or last, as in I'm not sure that this young novelist will have staying power, or Our candidate definitely has staying power. This expression comes from racing, where it means "the strength to maintain speed through a race." [Second half of 1800s]
See also: power, stay
The American Heritage® Dictionary of Idioms by Christine Ammer.
See also:
  • have no staying power
  • happy-go-lucky
  • tune
  • in tune
  • dance to
  • dance to (something)
  • leerics
  • dance to another tune
  • carry a tune
  • here for it
References in periodicals archive
Staying power: Tan gift that keeps giving for over a week 10/10
Some church stories also have staying power. Was there really a secret letter of Fatima?
The Sixties group recently released a new album - Staying Power - and will play at Cardiff's St David's Hall, on Friday March 10, as part of a UK tour.
But while much of Caccioppoli's interest seems to reside in the familiar dilemma of what-to-paint-after-the-end-of-painting, and, in reflections on the frailties of art as a stable communicative vehicle, her work ends up, curiously, reinforcing the medium's historical staying power.
And perhaps the best indication of Rand's lack of staying power is that her prize pupil, Alan Greenspan, in his role as chairman of the Federal Reserve, acts in contradiction to her philosophy of Objectivism.
It was a report on an article that appeared on WebMD Medical News on November 9: Experimental Drug Has Staying Power. "Acomplia," so we are told, "takes off weight and reduces waist size" and "keeps the weight off for two years." It also raises serum HDL, reduces triglyceride levels and improves "the body's ability to handle blood sugar." The drug was developed under the leadership of the well-known obesity researcher, Dr.
"We're already deploying today's soldiers and Marines at a pace that is unrivaled in the history of the all-volunteer three, at considerable risk to the staying power of that force," noted Michael O'Hanlon, Senior Fellow at the Brookings Institution, in an October 15 syndicated op-ed column.
Normal tape loses some of its staying power in sub-freezing temperatures, so use cold-weather tape, NSN 5970-00-723-5413.
However, it takes marketing muscle, staying power and the ability to actually obtain new customers in high numbers to bring this business up to a viable scale, he said.
Archbishop Tettamanzi, 70, has staying power: he was joint second favourite back in December 2002, according to the Web site, www.paddypower.com, run by Irish bookmaker Paddy Power.
But far from being a tribute to staying power, this statement is a reason for concern, especially when considering college completion rates.
Some prominent Americans said this time would come, and now it is here: the season when American staying power in Iraq is being seriously tested.
SIXTY COMMERCIALS LATER, THE SLOGAN HAS SHOWN AMAZING STAYING POWER AND HAS LEFT ITS MARK ON AMERICAN POP CULTURE.
Having the initiative and the staying power to complete two audits per year can keep a corrugator in OEM condition.
Unlike the Excellence Commission, the Carnegie task force had powerful allies, including people and organizations with great staying power, notably the teacher unions themselves.