Shmoe

Joe Schmoe

An average person, especially a man and typically of the working class. Sometimes spelled "Joe Schmo," "Shmoe," and "Shmo." My brother's just your typical guy, a real Joe Schmoe—you can find him watching a sporting event in a bar after work pretty much any night of the week. If we let Joe Shmo decide the policies in our country, we'd still be stuck in the 1800s.
See also: joe, Schmoe
Farlex Dictionary of Idioms.

Joe Schmoe

or

Joe Six-Pack

AMERICAN, INFORMAL
People say Joe Schmoe or Joe Six-Pack to refer to an ordinary, average person. The networks are looking for something they can sell to Joe Schmoe who lives in a caravan in Alabama. The most crucial factor will be the attitude of Joe Six-Pack, the ordinary American consumer.
See also: joe, Schmoe
Collins COBUILD Idioms Dictionary, 3rd ed.

schmo

and shmo and shmoe and schmoe (ʃmo)
n. a foolish and naive person, usually a male. (see also Joe Schmo.) What a schmo! He thinks I caused the problem.

shmoe

verb
See schmo
McGraw-Hill's Dictionary of American Slang and Colloquial Expressions
See also:
  • schmo
  • Schmoe
  • shmo
  • Joe Schmo
  • Joe Schmoe
  • skirt chaser
  • sponge on
  • sponge on (someone or something)
  • on (someone's or something's) dime
  • brainchild
References in periodicals archive
Rather than selecting a horizontal hanging jig, he uses a vertical lure, such as a Little Atom Shmoe or Northland Forage Minnow Spoon, then dresses the hook with a plastic bait rigged horizontally.
The "heavy-head" revolution
"In New York City it is already so potent a factor in the sale of home furnishings that a current quip defines a 'shmoe' as 'someone who can get it for you retail.' "The story went on to say that the discounters' success rests in part on their ability "to [convey] the impression of a sub-rosa operation ...
A look back
Year 3 and 4 children at the Hong Kong International School broadcast jokes, news and weather featuring host podcasters with names such as Spencer the Defencer and Joe Shmoe. The 'KinderGoobers' podcast morning messages and news from their class on a regular basis from a school in Garland, Maine in the US.
Podcasting: links to literacy teaching and learning
Now to the average shmoe, even contemplating another war while the overtaxed U.S.
Iran spam: a shockingly awful public relations campaign is underway for yet another war
Plus now every shmoe on the street's gonna think they know what my life is like!" (p.10).
Watch Out! Alison Bechdel's Comics as Cultural Commentary
I feel a little bit different from Joe Shmoe in the street, and I guess it makes me feel special.
Bodies of Inscription: A Cultural History of the Modern Tattoo Community