Shmaltz is just an example of the small, offbeat brands that bold brews and social media buzz can bring to your customers' attention.
Craft beer continues hot streak: locally, regionally and nationally, non-mainstream brews are moving up the charts in the U.S. market
In December,
Shmaltz introduced Jewbelation 14 in honor of its 14th anniversary.
The suds cycle: imports, specialties and craft brews are re-energizing the beer market
"I never intended to create a kosher beer per se," says Cowan who started
Shmaltz in 1996.
Kosher in the mainstream: the perception of higher quality is pushing kosher--a Hebrew word meaning 'connection'--well into the mainstream
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Shmaltz Brewing Company Serves Up Kosher Beer With a Sense of Humor at New N.Y.
Shmaltz Brewing Company Serves Up Kosher Beer With a Sense of Humor at New N.Y. Brewery
If not precisely a peddler of shund love stories, nor a Harlequin novelist per se, Plain, like Erich Segal, churned out an enormously popular oeuvrereportedly, some 25 million copies of her books have been printed to dateall of which was smothered enthusiastically with good, old-fashioned
shmaltz. Have no fear, though: Even with Plain gone, the Jewish romance is still alive and kicking, though it sets forth these days with varying levels of sentimentality, historical fancy, and bodice-ripping verve.
On the Bookshelf
Pizzarelli and Monheit are artists with impeccable tastes, so there was little worry about them going overboard with holiday
shmaltz. Instead each offered a well-balanced show that touched upon their respective strengths and when presented together offered a multi-course musical feast.
Holiday treat for jazz fans at Mechanics Hall show
Shmaltz Brewing, Jeremy Cowan, Founder & Owner, 518-406-5430, info@ shmaltzbrewing.com, P.
Contacts & connections
Brewed by
Shmaltz Brewing, Captain Lawrence Brewing, and Ithaca Beer Co., Geektoberfest is a blend of six barrel-aged beers, and will be available on draft at select Beer Week events and participating craft beer bars.
Fourth Annual NY Craft Beer Week, Sept 16-25
(Triumph, September), a bit of illustrated whimsy in the subtitle of which "A-to-Z" signifies not "comprehensive," but "alphabetical": Lowenstein riffs on a Jewishy word for each letter of the English alphabetmight we suggest "narishkeyt" for N and "
shmaltz" for S?
On the Bookshelf
San Francisco-based
Shmaltz Brewing added the latest variety to its line of Coney Island Craft Beers, launched in 2008, with Coney Island Barrel-Aged Human Block- head.
Craftwerk: licensed beer on tap
The beer was first brewed by NYC homebrewers Peter Taylor and Josh Knowlton--along with Jennifer Dickey of
Shmaltz Brewing--using Washington's own instructions.
Shmaltz brews up George Washington's personal beer
Nancy Rips aims for heartwarming rather than disturbing in High Holiday Stories (Frederick Fell, September), which puts the Jewish
shmaltz back into the formula perfected by Chicken Soup for the Soul.
On the Bookshelf
Beverage World magazine recently awarded
Shmaltz's art director Matt Polacheck a Gold Medal at the Global Packaging Design Awards for his design of the Coney Island Variety Pack.
Coney Island Variety Pack debuts this month
More specifically: The vague ghetto-izing of Latin letters to Hebrew handles; the pouring of
shmaltz onto font.
The Jewish Type of Type
Among the highlights was the debut of Grand Teton Coming Home Holiday Ale and vintages of Gulden Draak, Anchor Christmas Ale and
Shmaltz's He'Brew Jewbelation for vertical tastings.
Glunz holds holiday tasting