Singles' Day

Singles' Day

In China, a day for young people to celebrate being single. The celebration falls on 11/11, due to the number "one" suggesting being single. Some people, however, choose to celebrate their relationships on this day instead. It is also a major shopping day. All of my friends are single, too, so we're all going out to celebrate Singles' Day.
Farlex Dictionary of Idioms.
See also:
  • single out
  • at a (single) blow
  • at a (single) stroke
  • at a blow
  • gang-bang
  • gangbanging
  • 24
  • live from day to day
  • Are you single?
References in periodicals archive
A man, possibly single, decided to shop online during the Singles' Day sale in China, only to realise it was a terrible mistake.
The online retail blitz known as Singles' Day is an informal holiday for singles on November 11 or 11/11, to symbolize singles, CNN reported.
Alibaba has offered discounts on Singles' Day since 2009, turning the day into an annual 24-hour online shopping spree.
Chinese e-commerce giant Alibaba Group Holding Ltd smashed the 2017 record for its Singles' Day sales event on Sunday, surpassing $24.15 billion sales in under sixteen hours.
Singles' Day, also called 'Double 11' is the world's biggest online sales event, outstripping U.S.
Singles' Day festival posted a record 120.7 billion yuan ($17.73 billion) worth of sales Friday, though the gala shopping day saw growth slow as Chinese shoppers searched for deeper discounts and lower price tags.
Cyber Monday has nothing on Singles' Day. The annual Chinese holiday, held Friday, does celebrate those who are single -- but it's a day entirely devoted to online shopping and sales. 
For 2016, the first five minutes of the Singles' Day "shopathan" saw 6.81 billion yuan (or $1 billion) in sales, (https://www.bloomberg.com/news/articles/2016-11-10/alibaba-posts-1-billion-in-sales-in-5-minutes-on-singles-day) according to Bloomberg.
Singles' Day has evolved into an online shopping frenzy in recent years, as e-vendors tap into the buying potential of bargain-savvy netizens.
Since Alibaba turned 'Singles' Day', a November 11 Chinese response to Valentine's Day, into an online shopping festival in 2009, the event has grown to similar proportions as Cyber Monday and Black Friday in the United States.
Hangzhou [China], November 11 ( ANI ): Chinese e-commerce company Alibaba has reached USD 18 billion in sales for Singles' Day in just 12 hours, the company revealed.
BEIJING (Reuters) - Chinese e-commerce giant Alibaba Group Holdings Ltd said on Wednesday the value of merchandise it has sold so far during the Singles' Day online shopping extravaganza had surpassed last year's total of $9.3 billion.
Summary: Hangzhou [China], November 11 (ANI): It took only an hour for Chinese e-commerce company Alibaba to hit $10 billion in sales for Singles' Day, the company revealed.
Singles' Day began as an annual celebration for single people and has since turned into a Black Friday-style shopping bonanza for most of China.
The unofficial Chinese holiday on November 11 (11/11) came to be celebrated as 'Singles' Day' by unmarried men across the country lamenting their single status with a drink five years back, but it has become the world's largest online shopping event.