run and run

run and run

To continue to be a source of interest or fascination. Primarily heard in UK. I could tell as soon as we published the first in the series that it would run and run—people just can't get enough of it.
See also: and, run
Farlex Dictionary of Idioms.
See also:
  • chip
  • chips
  • up on (one's) ear
  • Two Bob
  • (as) dead as mutton
  • dead as mutton
  • mutton
  • one of the boys
  • one of the lads
  • be one of the boys