premium
at a premium
1. For an expensive price (typically because the item in question is hard to find). If you don't go Christmas shopping early, you'll only get the most popular toys at a premium later.
2. Difficult to obtain. Quiet moments are at a premium when there's a toddler in the house.
See also: premium
place (something) at a premium
1. To greatly increase the cost or scarcity of something. Because the city is so densely populated, landlords are able to place rented accommodation at a premium. They designed the city around pedestrians, cyclists, and public transportation, so parking spaces are placed at a premium, unfortunately.
2. To place an especially high value on something; to consider something more important or valuable than is usual. We always place good customer service support at a premium, so never hesitate to contact us if you have a problem! With three young children, a shop where I can find everything I need in one stop is placed at a premium in my books.
See also: place, premium
place a premium on (something)
1. To greatly increase the cost or scarcity of something. Because the city is so densely populated, landlords are able to place a premium on rented accommodation.
2. To place an especially high value on something; to consider something more important or valuable than is usual. We always place a premium on our customer service support, so never hesitate to contact us if you have a problem! With three young children, I place a premium on a shop where I can find everything I need in one stop.
See also: on, place, premium
put (something) at a premium
1. To greatly increase the cost or scarcity of something. Because the city is so densely populated, landlords are able to put rented accommodation at a premium. They designed the city around pedestrians, cyclists, and public transportation, so parking spaces are put at a premium, unfortunately.
2. To place an especially high value on something; to consider something to be more important or valuable than is usual. We always put good customer service support at a premium, so never hesitate to contact us if you have a problem! With three young children, a shop where I can find everything I need in one stop is put at a premium in my books.
See also: premium, put
put a premium on (something)
1. To greatly increase the cost or scarcity of something. Because the city is so densely populated, landlords are able to put a premium on rented accommodation.
2. To place an especially high value on something; to consider something more important or valuable than is usual. We always put a premium on our customer service support, so never hesitate to contact us if you have a problem. With three young children, I put a premium on a shop where I can find everything I need in one stop.
See also: on, premium, put
Farlex Dictionary of Idioms.
at a premium
at a high price; priced high because of something special. Sally bought the shoes at a premium because they were of very high quality. This new sports car sells at a premium because so many people want to buy it.
See also: premium
place something at a premium
to force up the value of something so that its price is higher. The rapid changes in the market placed all the medical stocks at a premium. The goods had been placed at a premium by the changing market conditions.
See also: place, premium
put a premium on something
to make something harder or more expensive to obtain or do. The recent action of the bank directors put a premium on new home loans. The scarcity of steel put a premium on the cost of new cars.
See also: on, premium, put
put something at a premium
to make something available only at an extra cost or through extra effort. The scarcity of fresh vegetables at this time of year puts broccoli at a premium. The high demand for apples puts them at a premium.
See also: premium, put
McGraw-Hill Dictionary of American Idioms and Phrasal Verbs.
at a premium
At a higher price than usual owing to scarcity; also, considered more valuable, held in high esteem. For example, Since that article came out, the firm's stock has been selling at a premium and Space is at a premium in most stores. This idiom uses premium in the sense of "bounty" or "bonus." [Mid-1800s] Also see put a premium on.
See also: premium
put a premium on
Value more highly than usual, as in Her employer put a premium on honesty and hard work. First recorded in 1907, this term is almost always used figuratively.
See also: on, premium, put
The American Heritage® Dictionary of Idioms by Christine Ammer.
at a premium
1. If something is at a premium, it is not easily available and because of this it has a high value. Space is at a premium in central London stores, as you can imagine. You can pick these carrots in June, when good vegetables are at a premium.
2. If you buy or sell something at a premium, you sell it for a higher price than is usual for that thing. People want organic foods so I can sell my eggs at a premium.
See also: premium
put a premium on something
orplace a premium on something
If you put a premium on something or place a premium on it, you believe that it is very important or valuable. Companies like these put a premium on training. I place a high premium on what someone is like as a person.
See also: on, premium, put, something
Collins COBUILD Idioms Dictionary, 3rd ed.
put (or place) a premium on
regard as or make particularly valuable or important. 1998 New Scientist Enormous forces would have acted upon the skull and neck, putting a premium on size and strength.
See also: on, premium, put
Farlex Partner Idioms Dictionary
at a ˈpremium
having great value or importance; difficult or expensive to buy, find, obtain, etc: During a war, ordinary foods like bread or meat are often at a premium. Good mathematics teachers are always at a premium in this country.See also: premium
put/place a ˈpremium on something
consider something very important or valuable: This company puts a high premium on the loyalty of its employees.See also: on, place, premium, put, something
Farlex Partner Idioms Dictionary
at a premium
More valuable than usual, as from scarcity: Fresh water was at a premium after the reservoir was contaminated.
See also: premium
American Heritage® Dictionary of the English Language, Fifth Edition.
- at a premium
- get (something) for (someone or something)
- want for
- want for (something)
- no mean
- no mean (something)
- take coals to Newcastle
- like taking coals to Newcastle
- carry coals to Newcastle
- coals to Newcastle, to carry/bring