place a premium on (something)

place a premium on (something)

1. To greatly increase the cost or scarcity of something. Because the city is so densely populated, landlords are able to place a premium on rented accommodation.
2. To place an especially high value on something; to consider something more important or valuable than is usual. We always place a premium on our customer service support, so never hesitate to contact us if you have a problem! With three young children, I place a premium on a shop where I can find everything I need in one stop.
See also: on, place, premium
Farlex Dictionary of Idioms.
See also:
  • put a premium on
  • put a premium on (something)
  • put a premium on something
  • put/place a premium on something
  • place (something) at a premium
  • place at a premium
  • put (something) at a premium
  • put at a premium
  • play Old Harry with (something)
  • clamor against (something)