film at 11

film at 11

cliché Primarily heard in US.
1. A phrase used in broadcast journalism during clips of news stories that are to be featured in greater detail later (when a news program airs, traditionally at 11 PM) Coming up tonight—doctors who let their pets perform surgery. Film at 11.
2. Used by extension to indicate something not at all newsworthy. A: "Don't you think that's interesting?" B: "No, not really. 'Local boy discovers big pit in a field. Film at 11.'"
See also: 11, film
Farlex Dictionary of Idioms.
See also:
  • (good) black don't crack
  • (it's) (all) Greek to me
  • be all Greek to someone
  • Greek to me
  • Greek to me, it's
  • it's all Greek to me
  • the customer is always right
  • customer is always right
  • customer is always right, the
  • Greek to
References in periodicals archive
Film at 11." It seems to me that just yesterday we were worried about SARS, and before that the flesh-eating disease, and before them the Asian flu and the Hong Kong flu, not to mention the 1918 Spanish flu, which almost did kill everyone, but that was before good vaccines or, er, government assistance.
I've lost count of the number of times I've come out of a film at 11 to find "time" called in the pub.
And as a meteorologist says on the 6 o'clock news when he sees a storm coming but doesn't know where, when or with what intensity it will strike--"Film at 11."
There are always the breathless promos ("Nude man found at mall: Film at 11!").
REEL TALENT: Dennis Waterman, 56, was in a film at 11; ROLES: In The Sweeney, Minder and Just William