no frills

no frills

Void of extraneous details or embellishments; not fancy, decorous, or elaborate; simple. It's a real no frills kind of place, so we can get dinner someplace nicer, if you want. My history teacher is not someone who gets impressed by a beautiful cover page, so I made sure that my project was straightforward and no frills.
See also: frill, no
Farlex Dictionary of Idioms.
See also:
  • frill
  • with no frills
  • straight from the shoulder
  • fleapit
  • fancy (one's) chances
  • fancy chances
  • fancy your chances
  • fancy your/somebody's chances
  • fuss and feathers
  • Fancy meeting you here!
References in periodicals archive
'Over the last few years, major airlines reduced their economy class fares in order to compete with no frills airlines,' explained Bernard Harrop, Director of Industry Relations at AECT.
'Many no frills companies increased their fares last year.
After joining Loblaws in 1976 as operations manager in the then-new No Frills division, Lederer rose through a number of positions of increasing responsibility.
In 1987 Loblaw "decided to harness the entrepreneurial spirit of local ownership, and created No Frills franchise operations," the retailer recounted in a statement.
With Western European Economy fares not expected to fall any further due to the imminent completion of traditional carriers' fare restructuring, many of Europe's no frills airlines are taking the opportunity to raise their fares to more economic levels.
Bernard Harrop, director of industry relations at American Express Corporate Travel, said: 'Over the last few years Europe's major airlines reduced their Economy Class fares in order to compete with no frills airlines.
``My prediction is therefore that the no frills sector will see collapses and consolidation in 2003, coupled with the inevitable higher prices.''
He is halting expansion of the No Frills format, one designed as a competitive weapon against Woolworths and Coles by adding fresh meat and produce to the No Frills staples grocery mix.
Now, as he prepares for the Australian entry of Aldi, the German no frills grocery retailer, Cornell, despite his reputation and past accomplishments, is clearly under pressure.
These shopper comments are an integral part of No Frills' "Constant Customer Feedback" (CCF) solution, an automated feedback system from Huntington Station, N.Y.-based Retail Survey Group (RSG) to help retailers stay constantly connected with customers and their impressions.
In an effort to drive down spiralling costs, nearly two thirds of those questioned said they would be asked to fly from secondary airports - the home of the major 'no frills' carriers - this year.
No Frills & MBA Poultry Donate 2 Tons of Chicken to Metro Omaha Needy OMAHA, Neb.
Nearly two-thirds, 65 per cent, of business travellers said they were being asked to fly from airports served by 'no frills' airlines this year.