pink money

pink money

The collective spending or purchasing power of the homosexual community. As gay couples become less marginalized, the power of pink money is an increasingly important and influential aspect of local economies. The thriving night club scene in this area of town is fueled in large part by pink money.
See also: money, pink
Farlex Dictionary of Idioms.
See also:
  • people power
  • come into power
  • get into power
  • in power
  • power
  • put (one) in power
  • put (one) into power
  • put into power
  • power up
  • fall from power
References in periodicals archive
But for Jade Ilagan, strategy director at independent advertising agency IdeasXMachina, measuring the power of pink money is a difficult task.
"In terms of pink money, I am not so sure about the power it has currently.
These forms of advertising could be the ones that encourage purchase from pink money, although it still couldn't be exclusive,"he continued.
Investigating officers suspect the pink money box and items of jewellery may have been stolen.
The Democratic establishment has taken note of the power of pink money and has organized like never before to take advantage of the formerly untapped wells.
While Republicans have yet to court pink money as aggressively as Democrats, they are no longer rejecting it as Bob Dole did in 1995 when he infamously returned a $1,000 check from the Log Cabin Republicans, the gay GOP organization.