In the simplified advertising game of the advertise-then-price game, when 0 < c < v/N, the strategy 'not to
advertise' weakly dominates 'to
advertise' for all sellers and the strategy profile that all of the sellers choose 'not to
advertise' is the unique weakly dominant strategy equilibrium.
Experimental evidence on advertising and price competition
"It is my hope that this will remove any ambiguity about Ford's desire to
advertise to all important audiences and put this particular issue behind us."
The Right tries to steer Ford: the antigay American Family Association nearly changed the course of Ford Motor Co.'s commitment to equality. The feud with the country's number 2 automaker is not finished
The reseller does not view itself as being in the advertising business or even performing a service on the vendor's behalf, it
advertises as part of normal business strategies regardless of whose merchandise is being advertised.
Tax implications on the financial accounting treatment of cooperative advertising reimbursements
It has become common for optometrists to
advertise their services via a variety of media.
How consumers view advertising by optometrists
Consequently, for all consumers (except the ones at 0 and 1) willingness to pay is lower when firms
advertise more.
Persuasive advertising and product differentiation
(1992), "Brand globally but
advertise locally: an empirical investigation", International Marketing Review, Vol.
Standardization versus adaptation of international advertising strategies: towards a framework
"We've had no choice but to
advertise our products," he said.
All ads up
Being inexperienced, Chinese exporters lack these skills and merely
advertise their products randomly according to their budget assignment.
Evolution and evaluation of export advertising in China
Given that insured consumers are responsible for only a fraction of their medical costs, physicians who
advertise may realize substantial increases in the number of potential patients, far beyond their ability to expand capacity.(15) They may then be able to choose the highest payers from a large pool of potential clients.
Advertising and the price, quantity, and quality of primary care physician services
Laurier-Station, Canada, September 02, 2010 --(PR.com)-- dotmedias will extend its advertising campaigns coverage by giving the opportunity to
advertise on mobile devices.
dotmedias Online Advertising Firm Now Offering Mobile Advertising
With little fanfare or public debate, the Bloomberg administration and New York City Council has launched a campaign that will make it harder for businesses to
advertise their products and services on the streets of New York City and its arterial highways.
City sending wrong sign with new rules for advertising
Shamrock Industries, Inc., for example, the court said, "While activity directed at one customer seems to stretch the meaning of advertising, Black's Law Dictionary's definition of '
advertise' encompasses any form of solicitation, presumably including solicitation of one person."
Is it or isn't it? Recent court cases are exploring the definition of advertising on the uncharted terrain of the Internet
The symphony posts a list of sponsors on its website (including their names and web addresses), but does not promote its sponsors or
advertise their merchandise.
Corporate sponsorship regulations finalized. (Exempt Organizations)
Let's simplify and say brands
advertise to increase sales.
Media scheduling and carry-over effects: is Adstock a useful TV planning tool? (Point of View)
Together, mushroom merchants pay about $1.5 million a year to
advertise their product.
Got Shrooms?