it pays to

it (always) pays to (do something)

It is (always) a wise or advantageous idea to do the thing specified; doing this specific thing will (always) yield a positive effect. You can have the best product in the world, but if no one knows about it, no one is going to buy it—that's why it always pays to advertise! In my experience, it pays to have a seasoned legal expert look over every deal you're making before you sign the paperwork.
See also: pay
Farlex Dictionary of Idioms.

it (always) pays to —

it produces good results to do a particular thing.
1994 Guns & Shooting A custom handgun can be a big investment so it always pays to choose the right pistolsmith.
See also: pay
Farlex Partner Idioms Dictionary
See also:
  • it (always) pays to (do something)
  • it always/never pays to do something
  • it never pays to (do something)
  • far be it for/from me to...
  • far be it from
  • far be it from (one) to (do something)
  • far be it from me
  • far be it from me to
  • far be it from me to do something, but...
  • far be it from one to