flavor of the week

flavor of the week

Something temporary. The phrase is often used to describe fleeting romantic relationships. I wouldn't get too attached to Katie, she's just Ralph's flavor of the week—they'll break up in no time. You change majors all the time, and Biology is just the flavor of the week, trust me!
See also: flavor, of, week
Farlex Dictionary of Idioms.
See also:
  • flavor of the month
  • flavour
  • flavour of the month
  • this, too, shall/will pass
  • flavor (something) with (something)
  • flavor food with
  • a fleeting glance
  • fleeting
  • fleeting glance
  • state of mind
References in periodicals archive
In early 2018 the .224 Valkyrie became the flavor of the week. It features a short, fat casing that will work in 6.8mm SPC magazines.
New AR-15 Products: Cool stuff for America's favorite rifle
The story is decidedly more mature than Tucker Shaw's Flavor of the Week or Susan Heyboer O'Keefe's Death by Eggplant, this reader was reminded of the films Chocolate and Big Night as the aromas of Rome wafted off the pages.
Capella, Anthony. The Food of Love
(Do we really need not one but two facsimiles of Madonna--in her faux-virgin period and her sinewy "Vogue" poses--in act two's "Flavor of the Week"?) The jumbled chronology and frenzied pace come to seem a disguise for an underlying lack of narrative drive and coherence.
Radiant Baby
Without a commitment from the examination team and their supervisors, the new procedure could well be viewed as the latest "flavor of the week," i.e., a mere reworking of other initiatives without an underlying change in philosophy.
TEI testimony on 2003 tax return filing season and the IRS budget for fiscal year 2004: April 8, 2003
American Hi-Fi Flavor Of The Week. Louise Stuck In The Middle.
Singles
* Dabblers: Those that launch a program simply because it is the "flavor of the week." Ultimately, they won't be successful because they don't take it seriously.
Pushing the envelope: Green Hills Farms, a one-store wonder, is surpassing the chains in customer-specific marketing
Yes, Arizona State all of a sudden looks solid in first place with four consecutive wins, a sweep on the road and its next three games at home, but are the Sun Devils only the flavor of the week?
Play poses a challenge, and VLT actors meet it
Marquez, though, makes it clear that Fizzy Fruit isn't just trying to be the flavor of the week in the world of kid's food.
Snack idea bubbles up: Fizzy Fruit
In a Pac-10 that seems to have a flavor of the week for the favorite's role in the conference race, it's suddenly the Bruins and Beavers as the tastiest scoops ...
Beavers, Bruins take over as favorites, for now